One World Trade Center Lights Project
1WTCLIGHTS.COM (609) 306-8300
Today there is a massive, unrealized branding opportunity to illuminate and animate the circular communication ring that extends above the roof of 1WTC.
Taking cues from other NYC landmarks, the strategic placement of neckless lighting on top of the circular ring will amplify existing design elements, further reinforcing the cultural significance and commercial potential of this landmark.
The communication ring is visible to over 10 million people by day, yet is invisible in the evening
1 WTC is the Crown Jewel of the New York City Skyline & One of the Most Significant Buildings of the 21st Century
The communication ring is a unique design element currently featured in trade marked logos for Legions, operator of One World Observatory (above left), and Port Authority of NY & NJ and its co-exclusive leasing agents, Durst Organization and Cushman & Wakefield (above right)